We know that Apple has a much smoother, more secure program. We know that their system is strong, all the way through, and that all the cool kids are using it. If you're an artist or if you just love a high tech aesthetic, you'll love Apple.
Or maybe you're a real tech-head and your OS is a Linux-based system. In which case, you have the most flexibility to design your OS the way you want it to be. Your build is efficient and flexible, and you can fine tune it to a ridiculous degree. Yes, Microsoft Windows has some flexibility, but it's nothing like Linux.
We know that.